General Info

When?

The first Sunday of every month

Where?

Sway Bar, 61-65 Great Queen St, WC2B 5BZ

Advance tickets for all upcoming events available from TicketTailor 

Or here https://londonalternativemarket.com/buy-tickets

Tickets get you:

  • Entry to the event (you can come and go as you wish as long as you wear your wristband)
  • Entry into the monthly competition (details will vary)
  • Free entry to up to four workshops
  • Up to seven hours of relaxing social environment
  • A chance to catch up with friends, both old and new 
  • The chance to see (and buy) the latest and greatest fetish and alternative clothing and accessories

2025  Costs – 

Advanced Tickets (these are cheaper than paying on the door)

https://www.tickettailor.com/events/lamevents

Market only £9

Market and Afterparty  £16

2024 On The Door Prices (payment by card only)

Market Only £10

Market and Afterparty £⁠17

Afterparty only (Arrival between 6pm – 8pm) £25

No entrance to the venue after 8pm⁠ this include pre-purchased Afterparty tickets

 Sway Bar 61-65 Great Queen St, London WC2B 5BZ

2025 Dates

  • 2nd of February
  • 2nd of March
  • 6th of April
  • 4th of May
  • 1st of June
  • 6th of July
  • 3rd of August
  • 7th of September
  • 5th of October
  • 2nd of November
  • 7th of December 

Dress code

Fetish wear is not necessary to gain entry to LAM. Jeans and a T-shirt are perfectly acceptable, for example. On the other hand, far be it from us to discourage you from turning up dressed up to the hilt in your finest leather, latex or fabric of choice.

Please also feel free to express your chosen lifestyle while at the market; masters, mistresses, dominants, submissives, slaves, cross dressers, ponies, puppies, pets, and other fetishes are all welcomed as we aim to promote an open and accepting environment.

Please note: complete nudity, genitals, and female nipples are not permissible by law in licensed premises.
The venue also insists that military clothing that could cause offence is also not acceptable, specifically including authentic or reproduction military uniforms of the period 1939 to 1945.

Sustenance

The bar has a wide variety of cocktails and beers on offer as well as the usual refreshments along with a comprehensive food menu.

Disabled Access

Due to the layout of the building unfortunately it is not wheelchair accessible 

Seating is available in all workshops, but workshops are not currently captioned or signed.

Only certified assistance animals are allowed in the venue

If you feel that there is something that we could do to make your visit more enjoyable please let us know as much in advance as possible so that arrangements can be made.

Cash Points

On Kingsway, less than two minutes’ walk away.

However most stalls, will also take credit or debit cards.

Finding Us

We wrote a page about how to find us – it’s here.

Other Details

Dogs

Only certified assistance dogs are allowed in the venue

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